We're very proud that our market expertise has led to Sally Daley regularly being sought for industry expertise by editors of Vero's daily The Press Journal, the Wall Street Journal, Inman News and other media including:
Wall Street Journal, Front page August 3, 2009
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AUGUST 3, 2009 High-End Homes Frozen Out of Budding Housing Rebound Having lost large amounts in the stock market and on real estate 'a lot of people are licking their wounds and hoarding their cash,' said Sally Daley, a real estate broker who sells luxury homes in Vero Beach, FL. She says many customers are asking 'Do I really needs this a house?'
Business Section, Press Journal
Bill Could Help Homeowners Lease-To-Own Forclosed Homes
July 29, 2009 -- Vero Beach -- Delinquent homeowners on the Treasure Coast might be able rent their foreclosed homes back from banks if legislators can agree on a bill created to prop up struggling housing markets locally and nationwide. The Neighborhood Preservation Act, introduced in May by U.S. Rep. Gary Miller, R-Calif. and Rep. Joe Donnelly, D-Ind., would allow a bank to enter into a long-term lease on a foreclosed home with the previous homeowner. The bill passed the House on Wednesday and now moves to the Senate for further legislative consideration.
Under the bill, the prior homeowner would have the option to lease the property with the option to buy back the home. The legislation also would enable the lender to sell the property within five years in a more stable environment, rather than selling at a possible loss in today’s saturated housing market. According to a July 14 report by Reuters, the plan would also give jobless borrowers a housing stipend in addition to regular unemployment benefits.
Calls inquiring about President Obama’s support for the bill were not returned. Treasure Coast Realtors have mixed feelings about the proposed legislation. Vero Beach-based Sally Daley, broker and owner of Daley and Co. Realty, which has listings throughout the Treasure Coast, said there are pros and cons to the bill.
“Short term, the plan would have the positive impact of eliminating the specter of vacant houses as a result of foreclosures and presumably eliminate the unsightly, unkempt vacant homes that have a negative impact on all homes nearby, so that would clearly be positive,” Daley said. “Long term, however, the proposal’s intent to stop the erosion of property values from distress foreclosure sales could have the same net effect of eroding property values whenever they hit the market (in five years).”
Front page, Press Journal, June 18, 2009 VERO MOST UNDERVALUED REAL ESTATE NATIONWIDE
Vero Beach has the most undervalued real estate nationwide, according to a recently released housing study.IHS Global Insight, an economic research and forecasting firm, ranked the Vero Beach region as having the most under-priced homes out of 330 metro markets nationwide. The IHS report, House Prices in America, said Vero Beach’s average home price dropped to $125,400, during the first quarter of 2009, a 29.7 percent drop from the first quarter of 2005.
“I tell my buyers that real estate is ‘on sale’ in Vero Beach and now is the time because we believe that we are close to the bottom here,” said Billy Moss, a commercial real estate agent with Lambert Commercial Real Estate in Vero Beach. “I believe 2009 will be the time in the future when investors who hesitated will look back on and say, ‘I should of, I could of, I wish I would of.”
The report said real estate in Vero Beach is currently undervalued by 42.5 percent. “We researched average prices across the state and up the eastern seaboard and found that no other seaside community could match what your dollar will buy in Vero Beach,” said Sally Daley, broker and owner of Daly and Co. Realty, which has listings across the Treasure Coast. “And with Vero’s notoriously stringent low profile height and density regulations, our housing inventory remains essentially fixed to insure property values will not be diluted by the sprawl that’s adversely affected other communities across the state.”
Press Journal Dec 16, 2008 Front Page Foreign Buyers Interested In Treasure Coast Properties
ERIC HASERT -- eric.hasert@scripps.com VERO BEACH - Eva Naumann, left and Rene Jurk, center, both from Frankfurt, Germany, tour a home in Vero Beach with Realtor Sally Daley on Nov. 5. Naumann is looking for an investment home in Vero Beach, while Jurk has already purchased one.
Local Realtors are now taking advantage of the region’s favorable weather and image abroad to boost stagnant home sales. “We’ve represented several Canadian buyers over the past year,” said Sally Daley, broker and owner of Daly and Co. Realty, which has listings across the Treasure Coast. “We’ve been attuned to opportunities to represent Canadian buyers for over the past year when the Canadian dollar reached parity with our currency.” Earlier this month, Daley showed several Vero Beach homes to German couple René and Kirsten Jurk. At the same time, Daley’s most recent Canadian clients, Bonnie and Harry Morrison, were putting the finishing touches on their new home they bought last May in Vero Beach.“Over the years, we had gone to the Gulf Coast and after that I told myself I would never come back to Florida again,” said Bonnie Morrison. “Then we had a couple of friends talk about it here. We came reluctantly to visit and just loved it.”Morrison was also pleased to have RBC Bank, which has several branches on the Treasure Coast, in her backyard.
April 16, 2007 Press Journal Business Section
No End to Pileup of Foreclosures in Treasure Coast
“The up-tick in foreclosures on the Treasure Coast is a largely function of real estate speculation that occurred in mainland projects developed in 2005 as values peaked and supply began to exceed demand,” said Sally Daley, owner of Daley & Co. Real Estate in Vero Beach. “The island market is slow not because of rampant speculation but because of a national decline in second home sales and unsustainable rates of appreciation that are correcting as we speak.”
April 11, 2008 Press Journal, Vero Beach Business Section by Nadia Vanderhouf
GLITCHES HOLD UP APPRAISERS WEB SITE IN INDIAN RIVER COUNTY Sally Daley, owner of Daley & Co. Real Estate in Vero Beach, said the new functions of the site should help Realtors."The new site tools will help Realtors by providing fast, clear plot and aerial imagery of the locales and communities in which properties exist, key data to assessing a parcel's overall suitability to a specific client's needs," Daley said. "This same function will also help buyers expedite their property wish lists too beyond today's Internet that tends to show properties in isolation apart from their surroundings ... and anything that further empowers buyers with knowledge in their real estate decision making benefits Realtors as well.
March 25, 2008 Press Journal, Vero Beach Business Section by Nadia Vanderhouf
Indian River County Realtors See Bright Spot
“I would expect that Vero sales activity would soon match that of Martin and St. Lucie counties based on the tremendous uptick both pending sales and buyer activity we’ve seen both in our firm and as reported by colleagues,” said Sally Daley, owner of Daley & Co. Real Estate in Vero Beach. “Pending sales are up 20 percent over January and a whopping 70 percent over December as buyers finally jump off the fence of indecision and seize the day as prices appear to have reached their bottom and properties that had languished on the market are finally going under contract.”
December 4 Press Journal, Vero Beach Business Section by Nadia Vanderhoof
Sebastian Land for Sale
Sally Daley, broker/owner of Daley & Company Real Estate was not surprised by the sale, noting:
Miami developers have discovered the Treasure Coast region, much like Miami-area buyers have, drawn by our relative affordability and lack of sprawl compared to South Florida. The purchase indicates that our region is among the few remaining undervalued areas of the state logical for development -- and that the sellers can likely get a solid return on their investment simply by selling the raw land, without the need for further development to generate a profit on sale.
October 20 Barron's Sally Daley's commentary on affordability, potential impact of Canadian Loonie currency parity on FL market chosen for letters to the editor section.
October 18 Press Journal by Nadia Vanderhoof
Commercial Real Estate Parcel Sells for $8M
"The purchase does not surprise me, said Sally Daley, owner of Daley & Company Real Estate," as commercial development generally follows on the heels of residential development, and this general area has been recently developed with several residential projects that have capitalized on the locale's Vero to Sebastian corridor along US 1 that provides ready access to both residents."
October 6 The Star, Toronto, Ontario, Canada Front page, business section
HOT LOONIE HELPS MAKE US SUNBELT AFFORDABLE
By Mark Keast
....Sally Daley, of Daley and Co real estate calls it 'a rare buyers market,' with a 15-20% drop in prices over the past two years creating bargains all over Florida.
As you might expect, she touts her local area, Vero Beach, saying it's particularly attractive because it's not overbuilt. "The Vero area's tough zoning and density regulations assure buyers that their investment won't be diluted by future sprawl," she says.....
Sept 6, 2007 Press Journal by Nadia Vanderhouf
What is Escrow? Tips to protect your escrow deposit, by Sally Daley, Daley & Company.comCan I protect money that I deposit with an escrow agent?Escrow is a legal arrangement. Money is delivered to a third party or escrow agent to be held in a trust account until a contract condition is fulfilled. Escrow is often used for the purchase of a business or property, the return of an apartment security deposit or for a homeowner's property taxes. When the contract is fulfilled, the escrow agent delivers the money to the proper recipient.
The Department of Business and Professional Regulation regulates only escrow services by licensed real estate brokers.
Ask your Realtor to provide you with a choice of escrow companies and check their references with past clients.
Tell your Realtor beforehand that you don't want to use an unregulated escrow service.
Sally Daley, owner of Daley & Co. Real Estate in Vero Beach
July 27 Press Journal, by Nadia Vanderhouf
Who Will Buy The Vacant Homes?
Sally Daley, Broker and Owner of Daley & Company Real Estate agreed the situation was typical of a buyers' market. After months of inventory outpacing buyer demand, inventory of vacant homes -- many offered by mom and pop investors unsuccessfull trying to flip properties for profit -- is finally reducing to meet buyer demand as exuberant sellers and developers ratchet down their expectations and, in many cases, seek to simply sell for little or no profit to simply unload the properties. Such activity is typical of a buyers' market and an essential, albeit painfull, step toward more balanced market conditions between supply and buyer demand."
July 26 Press Journal, by Nadia Vanderhouf
Indian River County Homes Sales Decline From Last Year
Sally Daley, Broker and Owner of Daley & Company Real Estate agreed: "The figures released from the Association are consistent with our firm's monthly sales analysis comparing June 2007 to June 2006: sales volume this year is down significantly over last year, approximately 25% down, meaning there are 25% less buyers in the market compared to one year ago and list to sell ratios still hovering lower than in stronger markets, meaning buyers continue to dominate sales negotiations. While single home inventory continues to reduce to more normal levels with current inventory at its lowest level in nearly a year, condo inventory still remains extraordinarily heavy with no immediate signs of any uptick in buyer demand. We see prices essentially at the bottom of our correction by year's end, with a flat period in 2008 and return to more moderate, yet sustainable appreciation by the third quarter of 2008 as buyer demand catches up with available inventory."
May 8, 2007 Press Journal, by Nadia Gergis Shopping Hub For Sale
Sally Daley, owner of Daley & Co. Real Estate, described Ocean Drive as a successful commercial hub for shoppers and tourists on the barrier island. "As discerning buyers continue to decide that Vero Beach is the paradise for them, the commercial real estate that typifies Vero Beach along Ocean Drive will remain highly desirable to both residents and buyers seeking commercial property with immediate and long term appreciation potential," she said. "Commercial valuations depend both on buyer emotional affection for the property as well as the return it can provide on rental income, length of leases and their terms."
 Wednesday, April 25 Wall Street Journal Front Page Section D US Prices Slide as Property Glut Grows by James Hagerty 4"X6" COLOR PHOTO OF THIS DALEY & COMPANY LISTING USED ON FRONT PAGE Caption: This Vero Beach, FL property was originally listed at $2.9M 2-06 is now listed at $2.395M courtesy: Daley & Co Tighter credit and a growing glut of properties are depressing an already weak U.S. housing market, wrecking the industry's hopes for an early rebound. That leaves buyers in a strong position to negotiate for bargains during the spring home-shopping season, the busiest time of the year for housing sales. Yesterday, the National Association of Realtors reported that sales of previously occupied homes in March dropped 8.4% from the prior month to a seasonally adjusted annual rate of 6.12 million units -- the largest monthly drop since 1989. The trade group said the median price for h omes was $217,000 in March, down 0.3% from a year earlier.... Realtors are looking for reasons to be hopeful, but few expect a rapid turnaround. In Vero Beach, Fla., the condo supply is enough to last more than 33 months at the current sales rate, says Sally Daley, owner of Daley & Co. Real Estate. Even so, she says more people are out looking for bargains. "We really think the worst is over," she says.
Tuesday, April 3 Press Journal Business Section by Nadia Gergis Miracle Mile Plaza For SaleThursday, January 11, 2007
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"Confidentiality is not unsual in commercial property listings containing leases
as assets said Sally Daley, Broker of Daley & Company Real Estate containing leases
as the seller has a vested interest in not raising concern among
tenants about potential change in ownership should a buyer be secured.
Increased interest in commercial property typically follows boom periods of
residentail real estate as the commercial needs develop to service the growing
populace. As demand for services and retail grows, commercial real estate
values should continue to appreciate. " | Wednesday February 28 Press Journal Local Market Still In Doldrums by Nadia Gergis Sally Daley, Broker at Daley & Company Real Estate concurred: "Our analysis of sales last month showed similar statistics, with sales of
January 2007 lagging far behind sales of January 2006 - with a scant 7 homes
and 8 condos sold on all of the barrier island. While the anemic results may
indicate that November's heightened buyer activity did not translate into
sales, there may be good news on the horizon: Vero's pending sales, a forward
looking statistic that many analysts feel better illustrate market changes, are
more than double the amount of sales last month -- which could be an indicator
that buyers are beginning to hop of their fence of indecision to snap up the
many real estate buying opportunities currently available at all price points
and of all property types."
INMAN NEWS What is happening out there? readers report on markets
By Matt Carter,Inman News
FLORIDA Sally Daley, broker-owner of Daley & Company Real Estate, says buyers still control the Vero Beach market, even after last year's 20 percent price correction. There's been wholesale investor pullout, Daley reports, "with a whopping two to three years of inventory on our barrier island, as many sellers continue to price their homes to pre-correction levels and buyers say 'no.' " Slow market conditions in the Northeast United States -- a key feeder market for the barrier island's second-home-buyer segment -- "clog our market with buyers from equally slow areas ready and willing but unable to buy until they sell up North," Daley says. But Daley reports a big uptick in buyer interest on the company's Web site as buyers "get off their proverbial fence of indecision." Prices have moderated up a bit from their low after last year's big correction, "but it is still a great time to be a buyer here!" Spring is traditionally the strong season for sales, but a return to normal inventory levels could also depend on action by the state's new governor on "the insurance and property tax elephant in the living room," Daley says.
December 22, 2006 Scripps Newspapers Home › Business
Builder incentives working, area sales figures suggest
"The uptick in the average cost of a single-family home in Indian River County is no surprise. Many mistakenly perceive that the bloated state of our housing inventory over the past year means that there has been no upward appreciation in pricing. That assumption is clearly false."
Sally Daley Daley & Co. Real Estate
Vero Beach
October 22, 2006 Scripps Newspapers Indian River County;
FRONT PAGE
Vero Beach is No. 2 in nation to buy real estate, CNN reports By NADIA GERGIS nadia.gergis@scripps.com
Sally Daley, broker and owner of Vero Beach-based Daley & Co. Real Estate,
agreed with Cochrane's assessment of the market.
"We have long been bullish on investment
in Vero Beach real estate for several reasons and have been telling
our buyer client base the same thing all year," Daley said.
"Vero is undervalued compared to other Florida barrier islands and
other eastern seaboard coastal communities."
October 26, 2006 Scripps Newspapers Indian River County
Treasure Coast home sales, prices keep sliding
NADIA GERGIS
"Our monthly sales analysis confirms that sales volume and median pricings
are down due to investor pullout of the market," said Sally Daley,
a broker and owner of Daley & Co. Real Estate. "Excess inventory created
a situation in which supply exceeded demand creating a rare buyers market
and dip in median sales as sellers had to reduce prices to sell."
June 13, 2006, Scripps Newspapers; Business
By Nadia Gergis
Web takes its toll on home prices?
VERO BEACH — Sally Daley, broker and owner of Vero Beach-based Daley & Co. Real Estate, said she has noticed that home prices in the Indian River market have decreased about 20 percent but that the decrease is a function of oversupply, not a negative impact of increased Internet marketing.
“It’s a reflection of a national trend that’s happening everywhere,” Daley said. “Right now we have about 18 months worth of sales in our inventory.” To combat sluggish sales, Daley launched DaleyandCompany.com to attract potential buyers from outside the Treasure Coast region.
“A lot of the marketing we do is exclusively on-line,” Daley added. “We’ve developed outbound e-mails and newsletters that target out of town brokers and buyers.”
Like the survey said, Daley said she’s relied on other online real estate sites to promote her listings.
“In addition to creating a multi media web page for each of our listings on our own site and posting enhanced listings on Realtor.com, we always post enhanced listings on other high traffic real estate sites like Craig’s List, Yahoo, Edgio and others – anywhere that will expose the listing to a broader audience,” Daley said. “Fully 76% of buyers now begin their real estate search on the Internet,” Daley noted. “A listing broker that fails to employ as much Internet promotion of listings as possible is preventing that listing from being considered right at the key start of buyers’ search – and probably out of the running altogether.”
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