A MARKETER’S APPROACH TO YOUR PROPERTY SALE

Connecticut…Virginia…South Florida, The United Kingdom... or Vero Beach. The ultimate buyer of your home could be anywhere, considering a purchase in many locations beside Vero Beach. 

Determining the profile of likely buyers of your home -- and the marketing that influences their decision-making is critical to selling your home fast and for top dollar.  We're marketers and REALTORs with 25 years experience that offer sellers a marketing-oriented choice to sell their homes.  We embrace cutting edge technologies like the Internet and video to provide your property with global exposure in key on-line media outlets that extend the reach of traditional brochures and print display ads.

Public relations savvy to embed your home in the media

We're often called by local and Wall Street Journal writers for expert opinion about Vero Beach real estate.  Beyond these key media relationships, we know how to talk to influential editors across the country about considering your property for valuable exposure in the editorial, not advertising, pages of their media. Public relations exposure is a critical component of a listing’s marketing campaign – and one that few real estate firms know how to produce.  We’ve successfully placed articles and television segments on such national media at the Wall Street Journal, New York Times, Good Housekeeping, Fox News and CNN and in niche interest magazines read religiously by likely buyers of your property.

Bottom line: our marketing and public relations experience empowers us to pro-actively market your property to where prospective buyers are instead of the conventional approach that promotes listings in area and general real estate publications, waiting for buyers to discover them amidst a sea of tiny photographs.  The net impact to this radical approach is that your property has first opportunity to excite prospective buyers– to be top of mind when buyers continue their property search on line or in person in Vero. 

The Lifestyle Portion of Our Site Converts Visitors to Prospective Buyers

To educate affluent potential buyers about the Vero Beach lifestyle and consider a purchase on our barrier island instead of other potential locations, our site includes the Internet’s most comprehensive Insider’s Guide to Vero Beach.  Filled with knock out photography, advice on activities and lodging while visiting and even e-postcard souvenirs, our site helps convert Vero visitors into prospective Vero buyers.  And once prospects explore a property purchase they never have to leave our site, able to view our listings’ multi media web pages, use our MLS property search tool or learn about our current market conditions in real time market analysis of recent sales and inventory levels.  

A marketing campaign that goes beyond a beautiful brochure. 

The world’s best brochure is useless if it doesn’t get into the hands of likely buyers. We develop an arsenal of marketing tools to get your home before likely buyers, including:

• A custom advertising, marketing and public relations campaign designed to reach its likely buyer; a campaign for market a family oriented home is far different than a campaign to market a home appealing to second home buyers or empty nesters.  Ads will include traditional print display ads as well as on-line Internet promotion to maximize exposure.
• Multi-photo listing and link to your listing web site on REALTOR.com, Yahoo, Google, Craig’s List and other high traffic real estate web sites
• Multi photo listing and link to your listing web site in MLS databases of Indian River, Brevard, Broward, St. Lucie and Martin Counties to promote your listing to REALTORS across the state
• A professionally produced video with music and narration to tell your home’s unique story
• An interactive web page with property film, magazine quality photography, floor plans and extensive property and community detail  to make your home a standout to buyers long after their property tour is over
• CD and print version brochures and property announcements to provide browsers with   memorable take-aways from their virtual or in-person tour of your property to make it stand out in their memory long after the tour’s conclusion.
• Promotion to both brokers and direct to consumers to excite the area’s 1,900 realtors to sell your home to their buyer.  Our high caliber marketing tools make their job easier!
• Staging advice.  As marketers, we can objectively recommend ways to boost your home’s marketability for scant dollars  -- and make it a standout among bloated inventory.

Negotiation Management & Selling Your Home Fast and For Top Dollar

As your listing agent, our sole priority is to serve as your trusted advisor to sell your home. Using real time marketplace analytics of to base our pricing recommendations, we’re well equipped to advise you on the optimum pricing to sell your home in the timeframe that meets your needs.  And we’ll never ‘buy’ your business by agreeing to what we believe is an inflated list price and then immediately ask you to reduce your list price.   Principals of the firm will be involved in your property sale from listing presentation through closing, including personally conducting every showing of your home and managing every open house.  We will never delegate those important responsibilities to junior staff lacking experience or knowledge of your home.  Beyond presenting every offer, we manage contract negotiations to maximize your bottom line and then oversee the contract through closing period to ensure a smooth transaction to get you where you want to go!