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Thinking of Selling Your Home This Fall? Start Now!

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Thinking of Selling This Fall?

Sally Daley

Known for marketing savvy, boundless energy and an ability to merge creativity with analytics, Sally is consistently among Indian River Counts top pro...

Known for marketing savvy, boundless energy and an ability to merge creativity with analytics, Sally is consistently among Indian River Counts top pro...

Jul 30 5 minutes read

If you're thinking of selling your home this Fall, you may think you have plenty of time to enjoy Summer before embarking on getting down to business. Not so. The best strategy is to begin now to ensure that your home hits the market when you want and how you want. A boutique brokerage specializing in bespoke marketing plans, the pros at Daley & Company Real Estate offer you these tips to guide your journey to SOLD. 


1. Reverse Engineer Your Timetable.

When do you want to be sold, moved and in your next home or – at a minimum, when do you absolutely want to hit the market? Get a calendar and mark that drop dead date.  Then:  back out the average days on market to sell in your community; then back out days to prepare the home for sale – cleaning, de-cluttering, staging, painting, spiffing and any minor renos/repairs need to be done (this could be weeks -- and be honest: this ALWAYS takes longer than anticipated!) Finally, back out a standard of a 60-day period to close a contract. An early January listing launch with May close of sale and move requires starting the prep work for your sale by October 1st.


2. Make a Plan.

So if prep work starts October 1st, why not enjoy Summer? Before you spend the rest of the Summer out by the pool, do yourself a favor and make a plan.                             

a. Conduct due diligence on a prospective Realtor with whom to partner with in the sale of your home.  Determine your partner now to tap into their expertise as you prep your home for sale.                            

b. Ask your Realtor the average days on market for homes in your community to sell to manage your expectations – and timeline.             

c. Ask your Realtor for an assessment of your home’s value – price + time to sell – as it is, and a second assessment of value and time to sell after completion of recommended repairs and staging advice. Get price estimates to compare ROI (understanding that time is money, also.)  Generally: a deep clean and fresh paint are the cheapest most potent renovation & staging tools.

Pro Tip: At Daley and Company, we often spend weeks readying clients’ homes for sale, overseeing everything from painting to landscape modifications and changing dated fixtures to staging.


3. Execute!

If your Realtor advises that your home will sell quickly without any staging or cleaning, hooray, you’re a unicorn -- and can enjoy your summer knowing that your Realtor is able to prepare marketing materials like photos and brochures ahead of launch to hit the ground running.  If you’re like the 99.99% of the rest of us:  you’ve got 12 weeks to de-clutter, pare down, donate, clean, spiff and paint those areas of the house needing a little love.  Outsourcing any work? You’ll also have plenty of time to secure vendors needing longer lead times to complete projects best left to the pros. Prepare your home by ensuring it is immaculately cleaned, de-cluttered and staged to the nines to show off how well-maintained, adorable and move-in ready your home is.

Pro Tip: Daley and Company has a deep network of skilled tradespersons to ensure clients get top notch service for rock bottom price.




Selling your home is rated among the most stressful of life events. Determine when you want to list or be moved, then partner with a skilled Realtor to craft a strategic timetable for your sale to minimize your stress + days on market – and maximize your sale proceeds!       

Pro Tip: the most important time in the sale of your home is the time spent before it hits the market! 

At Daley and Company, we get results when others can’t. Our boutique size allows for superior service delivery + a team of unparalleled quality. We’re focused, nimble, creative + adroit problem solvers. 

By accepting a limited number of listings, we ensure every Daley & Company client receives the attention, care and detailed focus they deserve.  How do we do it? Instead of a cookie cutter approach to marketing listings, at Daley & Company we thoughtfully develop and execute a bespoke plan of action to get your home sold fast and for top dollar. Strategic thinking and flawless execution create results other firms cannot achieve. Ask to see our case histories that illustrate our process. Whether you've tried to sell before and were disappointed or are contemplating a future sale, it would be our privilege to partner with you to get you where you want to go.  

Ready to start planning? 

Get in touch with us so that we can start creating your custom plan to get your home prepped and market-ready.

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